You are currently browsing the daily archive for 25/09/2015.

Many thanks to all those who responded to our recent survey. The results were interesting, but not in the way we expected.

Firstly, by far the largest group to respond were the metal detectorists at 30% of the overall votes. However as a very large proportion of these were cast in just a 45-minute period on the Sunday evening, with no further votes after that, we’re minded to completely eliminate those votes as a deliberate attempt to subvert the results.

So discounting those votes entirely, and in round numbers: approximately 38% of respondents are involved in heritage matters in a professional capacity – either as an archaeologist (16%), historian (3%) or other heritage professional (19%). A further 19% voted as ‘antiquarian hobbyists’, which to be honest we could have done with defining a bit better.  11% considered themselves amateur historians and only 5% voted as amateur archaeologists. This leaves 8% tourists and 2% students. The remainder (17%) selected ‘None of the above’, which strongly suggests that there are other groupings of our audience that we hadn’t considered.

SurveyPie

But what this shows is that our audience is fairly well balanced between the professional and ‘lay’ sectors, and that in turn, our balance of comment and opinion pieces alongside the factual ‘site focus’ type articles is again roughly correct. It’s encouraging that so many (often very busy) professionals consider us worth reading on a regular basis, and for that we thank you all.

Our readership numbers have remained relatively stable over the last 18 months or so, despite reducing the number of articles. We can only interpret this as a period of underlying growth in overall readership – all of which is very encouraging for the future.

So what of that future? From these results it looks very much as if it’ll be business as usual on the Heritage Journal, our mix of pointing out problems in the heritage protection world and raising awareness of the wonderful sites to be visited throughout Britain – “Pricking the Conscience of the Protectors” – continuing as at present.

But we’ll also be working to identify just who those ‘None of the above‘ voters are, and looking to reach out to them too. So if you voted ‘None of the above‘, please let us know who you are, and what you’re looking for from the Journal. And thanks once again to everyone who took part in the survey – your input is very much appreciated by us all here!

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