Some people opposed the imposition of parking charges at Summer solstice and say the whole cost of staging the event should be borne by English Heritage. They call EH “greedy” for thinking otherwise and accuse them of treating Stonehenge like a “cash cow”. Up to now we’ve been broadly on EH’s side on this – they are short of money (which has implications for the welfare of hundreds of heritage sites, not just Stonehenge) and the cost of financing the annual solstice party is a great burden – so why shouldn’t the attendees contribute? (A few dozen Druids maybe not, but thousands of party-goers, yes.)
However, the question arises: is there a limit to the amount of money that EH should extract from Stonehenge without becoming vulnerable to the accusation they are using the monument disrespectfully as a cash cow? It is prompted by this, their current planning application for improved parking: “If approved, it is hoped that these changes, plus an improved drop off/pick layout at the Stones, will create a more flexible service, providing up to 900 visitor journeys in each direction every hour at peak times – compared to the current maximum of 600”.
That implies that at peak times there will be 900 people processing round the stones every hour, an increase of 50%. Will that be just too many? Will the Stonehenge visitor experience be eroded to an unacceptable extent? If 900 is considered seemly, what if parking could be extended further, would 1,900 be OK? As guardians, shouldn’t EH announce what they think is a reasonable limit lest the jibes about Stonehenge being like Disneyland come true by incremental steps?