Please, don’t call it Digging for Treasure, call it Digging for Knowledge. If the TV company won’t agree to that then you’ll know you shouldn’t be involved.
But what about this. A T-shirt saying Just Keep Digging !!! What worse message could there be? Both PAS and CBA were involved in the programme and both say If you find something important JUST STOP DIGGING!
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Even the National Council for Metal Detecting gets it: “If you discover an in situ find such as a hoard or burial… you need to stop digging!“
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More Heritage Journal views on artefact collecting
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The Heritage Journal 
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21/08/2022 at 19:17
Paul Barford (@PortantIssues)
And that the lady’s shirt shows a toasting fork and a gardener’s trowel instead of anything like an excavation tool screams from a mile off that at least part of the team producing this has not the faintest idea of what any of this is about. Amateurish in the bad sense of the word.
22/08/2022 at 06:29
heritageaction
Toasting fork! 🙂